Jeffrey R. Purdon

Smooth-On, Inc. – Digital Marketing Strategist

Macungie, PA | February 2011 – October 2025

Led digital marketing strategy across 11 corporate web properties supporting global industrial and consumer product lines.

• Directed content marketing and SEO initiatives that increased organic traffic and reduced reliance on paid channels, contributing to sustained year-over-year revenue growth from online sources.
• Transformed brand presence across social and video platforms, leading to substantial increase in active and engaged followers and generating recurring earned media mentions. Evaluated and negotiated paid influencer partnerships, achieving ROI-positive exposure in key niche markets.
• Oversaw digital transition planning during multiple M&A events, aligning web assets and branding for seamless integration.
• Designed and implemented interactive web tools that improved customer self-service capabilities.
• Facilitated discussions between executive leadership, accounting, IT, web design/developers, and third-party vendors to ensure the Digital Agency team was aligned with company goals and infrastructure security requirements.

INetU Managed Hosting – Marketing Analyst

Allentown, PA | December 2007 – March 2010

• Developed lead-quality scoring models to improve sales pipeline efficiency by analyzing ROI across marketing channels.
• Partnered with the Sales Director to align inbound campaigns with customer lifecycle data, increasing lead-to-close conversion rate.
• Produced targeted marketing content including newsletters, whitepapers, and blog articles to position the company as a trusted thought leader.

VIA Data and Marketing – Data Management Specialist

Somerset, NJ | January 2005 – April 2007

• Consulted with clients on multiple data-driven email campaigns that consistently exceeded industry open and click-through benchmarks.
• Cleaned and normalized large datasets to support segmented campaigns and reduce unsubscribe rates.

Foundation To Decrease World Suck – User Experience Engineer

Missoula, MT | November 2019 – February 2022

• Oversaw the development of a charity donation tool that would connect Twitter users to Partners In Health.