To Whom It May Concern,
I am pleased to recommend Jeff Purdon, who worked for me at Smooth-On as a Web Marketing Specialist.
During his time on my team, Jeff consistently demonstrated initiative, technical ability, and a strong understanding of digital marketing strategy. He brought a thoughtful, results-driven approach to his work and made meaningful contributions across multiple areas of the business.
Jeff led a website redesign that improved usability and helped increase conversions. He also refined our advertising spend to make sure we were investing more effectively and avoiding waste on underperforming efforts. His ability to evaluate performance and make practical recommendations helped support smarter marketing decisions.
In addition, Jeff set up a custom customer ticketing system that improved how we managed communication and support workflows. He also played a leading role in software development for custom reporting used by our branch locations, helping improve visibility into performance and operations. His work consistently reflected an ability to connect business needs with effective technical solutions.
Jeff also identified SEO-related errors that were affecting our digital performance and took steps to correct them. He provided valuable input into our email marketing efforts as well, helping drive a substantial improvement in open rates.
Beyond his technical and marketing contributions, Jeff was a dependable and solutions-oriented team member. He regularly looked for ways to improve systems, strengthen results, and add value across the organization. I appreciated his insight, initiative, and willingness to take ownership of important projects.
I am confident Jeff would bring value to any organization looking for someone with experience in web marketing, digital strategy, reporting, and process improvement. I recommend him for roles that align with his skills and background.
Sincerely,
[name and contact info available upon request]
Director - Digital Agency
Smooth-On