Selected examples of how I diagnose digital marketing problems, build practical strategies, and connect execution to measurable business outcomes.
Smooth-On’s YouTube channel was a key product education system, helping customers understand technical materials through real-world demonstrations. When YouTube’s search and recommendation dynamics began rewarding longer watch time and stronger retention, the existing short-form instructional model became less competitive.
See how I helped shift the channel toward host-led educational content that generated 1.7M+ views on a top-performing video and supported long-term audience growth.
Reynolds Advanced Materials was losing ecommerce competitiveness as high shipping and handling costs pushed total cart value above competing options, including Amazon Prime resellers. The issue looked like a pricing problem, but the larger opportunity was improving how value was communicated at key decision points.
Learn how a targeted pricing and UX strategy helped produce a 20% year-over-year lift in ecommerce net revenue.
INetU’s 18-month B2B sales cycle made traditional attribution too slow to guide active marketing decisions. Campaigns could generate leads immediately, but revenue outcomes often arrived long after paid media and trade show budgets had already been committed.
See how I built a predictive lead scoring model that translated early sales insight into projected pipeline value and helped manage CAC against a target of less than 10% of LTV.
If your team needs a digital marketing strategist who can connect channel execution, technical fluency, user experience, and business outcomes, I would welcome a conversation.